Lisbon, April 14, 2026 — Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company, strengthened its position as the leading independent European alternative in the Connected TV (CTV) landscape. Serving as a headline sponsor for the inaugural European edition of the StreamTV Show in Lisbon, Titan OS hosted the Titan OS Streaming Summit, bringing together some of the industry’s most influential players across content and distribution to strengthen the regional ecosystem.

The event opened with an introduction to the Titan OS story by Jacinto Roca, Entrepreneur, Founder & CEO of Titan OS, followed by a short keynote from María Ramiro, VP Partner Management at Titan OS, on “The Power of the Homepage for Content Partners.” María emphasized the strategic importance of collaboration with content partners and the role that the homepage plays nowadays, before users are fragmented across different apps or traditional TV. Several case studies demonstrated how this high-attention placement can become a performance driver for content partners, helping them achieve their subscriber growth and engagement goals. The session concluded with the panel discussion, “Maximising Content Performance Straight from the Homepage,” which brought together leading voices from across the connected TV ecosystem.

From left to right: Tobi Pfalzgraff, Alan Wolk, Constanze Gilles, María Ramiro, Kevin Garret, Teresa López, Jacinto Roca.

More than a hundred key players in the connected TV market attended the session moderated by Alan Wolk, co-founder and lead analyst at TVREV and one of the leading international experts on connected TV. The panel highlighted some of the key reasons why the homepage has become an essential tool for content partners. Titan OS utilizes high-impact video banners and discovery tools to drive user acquisition and activation for its partners.

Titan OS is redefining and re-thinking the Smart TV interface, positioning the Homepage as the new growth engine. In a world where audiences often fragment into individual apps, the Titan OS homepage stands out where attention is highest  - the critical point of discovery where engagement is captured before the viewer ever clicks a remote. Currently powering major global brands including Philips, Vestel, JVC, Titan OS offers a scalable, impartial platform designed specifically for the complexities of the European market, including its diverse languages, localized legislation, and distinct content rights.

A key takeaway from the summit was that the Titan OS homepage not only serves as the very first screen, but also delivers data-driven growth for partners. To provide them with unparalleled transparency, Titan OS has partnered with Kochava to measure impact at the exact moments when TV viewers are most engaged. This allows content providers to move beyond surface-level metrics and track exactly how homepage placements translate into app installs and long-term user growth. Kochava is key to maximizing the effectiveness of these campaigns. Speaking at the panel, Kevin Garret, Manager of Sales Engineering, added that “The ability to measure performance at the OS level is a game-changer for content growth. Our partnership with Titan OS provides the data-driven clarity that partners need to see how premium placements, including on the homepage, lead to higher engagement and better business results.”

Constanze Gilles, Digital Media Expert who has held several executive roles across the industry including Zattoo, Joyn and Sky, added: “Across my previous roles, we saw again and again that homepage placements on TV operating systems can be a highly effective lever for user acquisition and retention - especially around key dates and standout content moments.”

Titan OS’s participation in the inaugural European edition of Stream TV is a natural extension for the independent operating system, which is committed to playing an active role in strengthening the CTV ecosystem in Europe.

About Titan OS

Titan OS S.L. is a technology company headquartered in Barcelona, with branches in Amsterdam and Taipei. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalised experience from the moment they switch on their TVs. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels. www.titanos.tv