Titan OS selects OneTrust to place user privacy at the core of its personalised TV experience

Feb 21, 2024

  • Set to re-think TV, Titan OS puts user privacy at the core of both personalised content recommendations and advertising

  • OneTrust's Consent Management Platform safeguards user privacy and compliance with global and regional industry regulations 

Titan OS S.L. (Titan OS),  the European technology, entertainment, and advertising company that recently introduced its independent operating system for connected TVs, announced it has selected OneTrust, the market-defining leader for trust intelligence, as its data privacy partner to offer consumers more control over how their data is used and provide advertisers the confidence that consumers’ rights are being protected.

By rolling out OneTrust’s consent management platform (CMP) across its operating system, Titan OS sets a new standard for choice, personalisation, and transparency in connected TV experiences, reinforcing the company’s commitment to user privacy and safety.

In its goal to re-think TV, Titan OS leverages complex viewing insights to make content discovery easier and creates more valuable, relevant advertising experiences for viewers. With user privacy at the core of both personalised content recommendations and targeted advertising, OneTrust's CMP helps Titan OS safeguard user privacy and enable compliance with privacy regulations and industry frameworks. 

“Our partnership with OneTrust underscores our unwavering commitment to transparency and user privacy at the core of our product," stated Tim Edwards, COO at Titan OS S.L. "OneTrust allows us to ensure we honour viewer’s rights, respect their choices and make sure we are transparent in the use of personal information when offering tailored TV experiences”.

“The rapid rise of connected TV signals a demand for personalized TV experiences tailored to individual preferences. Honoring users’ preferences and protecting their privacy doesn’t just help brands stay compliant, it also allows them to enhance customer experiences and build trust with their audiences,” said Blake Brannon, Chief Product and Strategy Officer at OneTrust. “We are proud Titan OS chose OneTrust to reinforce their commitment to data privacy and customer experience, while supporting advertising partners in promoting trust, transparency, and choice”.

OneTrust's CMP collects, tracks, and signals user consent preferences, ensuring accurate recording and respect for user choices. By providing the tooling to exercise data privacy rights and signal purpose-based data to verified AdTech vendors, OneTrust enables Titan OS to adhere to data privacy regulations such as the General Data Protection Regulation (GDPR) and IAB Transparency and Consent Framework (TCF 2.2).

About Titan OS S.L. 

Titan OS S.L. is a technology company headquartered in Barcelona, with branches in Amsterdam and Taipei. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands.

Our independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalised experience from the moment they switch on their TV. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels.  


Press contact

Titan OS 
Fernanda Perabeles
PR Manager 

About OneTrust 

OneTrust enables every organization to transform siloed compliance initiatives into world-class, coordinated trust programs with the category-defining Trust Intelligence Platform. Customers use OneTrust to build and demonstrate trust, measure and manage risk, and go beyond compliance. As trust has emerged as the ultimate enabler for innovation, OneTrust delivers the intelligence and automation organizations need to meet critical program goals across data privacy, responsible AI, security, ethics, and ESG. www.onetrust.com 

Media Contact

Ainslee Shea 
+1 (404) 855-0803