Cannes, France – June 18, 2025 – Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company, today unveiled a series of product and partnership announcements at its Advertising Summit during Cannes Lions. The company highlighted its continued expansion in scale, product innovation, and data-driven advertising capabilities—reinforcing its position as the independent operating system of choice for the connected TV ecosystem in Europe and Latin America.

Expanding Device Footprint Through Vestel

Titan OS announced a new manufacturing partnership with Vestel, under which Titan OS will power smart TVs produced by Vestel including for major European retailers—starting with JVC for Currys in the UK. This agreement significantly broadens Titan OS’s distribution footprint and strengthens its presence across key retail markets.

In addition to manufacturing, the collaboration is planned to include a strategic focus on data and monetization. By working closely with Vestel, Titan OS aims to bring deeper audience insights and enhanced value to advertisers.

“As one of Europe’s leading technology brands, we are thrilled to partner with Titan OS to deliver a seamless, content-led experience to many households,” said Atınç Öğüt, Vestel’s Deputy General Manager. ‘This strategic collaboration elevates our smart TV offering across Europe and creates powerful new opportunities for retailers and advertisers to connect with audiences more effectively.’ With our extensive product range and significant market presence, Vestel continues to play a pivotal role in shaping the future of the digital content ecosystem.” 

“This partnership with Vestel marks a significant milestone in our journey,” said Bart Bomers, Chief Commercial Officer of Titan OS. “By combining the strength of one of Europe’s leading TV manufacturers with our independent platform, we are scaling faster and smarter – transforming the future of TV in Europe.”

Performance Attribution with Kochava

The company also announced a strategic collaboration with Kochava, a global leader in real-time data solutions for omnichannel measurement. Titan OS’s new Homepage Video Banner format now includes full integration with Kochava’s attribution and analytics capabilities, enabling brands and content partners to measure campaign performance across Titan OS’s 18+ million devices.

“We’re proud to bring our attribution intelligence to Titan OS, helping brands and content partners to gain actionable insights on their Connected TV investments,” said Charles Manning, CEO of Kochava. “Together, we’re raising the bar for measurable, transparent, and privacy-conscious performance across the TV landscape.”

“Our partnership with Kochava reinforces Titan OS’s commitment to delivering a personalized, secure, and performance-driven Connected TV experience,” said Rees Hughes, VP Data at Titan OS. “By uniting our content-first approach with Kochava’s measurement capabilities, we enable advertisers and content partners to clearly measure and optimize the impact of their marketing efforts on Titan OS.”

This new product unlocks end-to-end visibility into results such as app installs, purchases, visits, and subscriptions - turning CTV from a reach-focused channel into a measurable performance engine.

Data-Driven Incremental Reach: A Case Study

Titan OS also introduced Incremental Reach as its second new ad product—enabling advertisers to identify and engage with audiences no longer watching broadcast TV and to quantify the additional impact driven by connected TV.

During the event, Titan OS shared a case study from a recent campaign with a global FMCG brand during the Six Nations Championship 2025. The advertiser leveraged Titan OS inventory to reach rugby fans missed by linear TV—achieving a 28% incremental reach, with 98% video completion rates and 23% of viewers not watching any broadcast TV at all.

This case illustrates Titan OS’s growing capability to offer scaled, data-rich TV advertising solutions that deliver both reach and measurable performance.

About Titan OS S.L. 

Titan OS S.L. is a technology company headquartered in Barcelona. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalised experience from the moment they switch on their TV. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels. www.titanos.tv

About Vestel 

Vestel Group of Companies is a global conglomerate operating in electronics, home appliances, digital products, and mobility electronics, comprising 31 companies, 20 of which are based abroad. Vestel brings a wide range of products, developed through its competencies in technology design, development, and product customization, to different consumers in over 160 countries. With nearly 19,000 employees, Vestel represents a significant force in the Turkish economy with its technologically advanced manufacturing capability and contribution to the country's exports.  

As one of the world's leading Original Design Manufacturers (ODM) in consumer electronics and home appliances, Vestel ranks among the top three in the European LCD TV market and the top five in the home appliances market. It is also one of the most well-known brands in Turkey, being the largest producer in the Turkish TV market and among the top three in home appliances. As one of Turkey's and the world's leading technology companies, Vestel continues its efforts to complete the Industry4.0 transformation and transition to fully automated smart factories. Vestel is pioneering smart city and home platforms with expertise in artificial intelligence (AI) software and the Internet of Things (IoT).  

In the global market, Vestel not only conducts sales on an ODM basis but also engages in branded sales through the regional brands it has acquired and international brands for which it holds licenses.  

Vestel strengthens its position in the market with the strong brands for which it holds production and sales licenses in the European market. By implementing a "multi-brand and multi-channel strategy" Vestel reaches a wide consumer base with one of Turkey's most extensive sales and after-sales service networks. Vestel accounts for 90% of Turkey's TV exports and approximately 40% of its home appliance exports, maintaining its title as the export champion of the electronics sector for 27 consecutive years. 

About Kochava

Kochava Inc. is a real-time data solutions company providing leading omnichannel measurement, multi-touch attribution, modern MMM, and campaign optimization for data-driven brands and platforms. We empower marketers to measure what matters and achieve privacy-durable growth tailored to custom KPIs. Kochava’s growth stack gives customers control with a single source of truth across the media mix and all connected devices. www.kochava.com